Friday, March 27, 2009

Marketing & social media links of the week

  • SEO or PPC, Which One Should You Use? (UAE Hosting) - Many people think that PPC marketing is a waste of money while others view’s SEO as unworthy. In reality, the two marketing strategies form a perfect combination.

  • The Best Way to Build a Twitter Account? Step by Step. (Dan Zarrella, HubSpot) - The data shows that the best way to build a robust Twitter account is via a stepped approach. Follow a few people (a few of them will follow you back), then follow a few more. Don't go crazy following thousands of people. Do it slowly and build up your followers gradually. 

  • Social Media Marketing Budgets on the Rise (Adam Ostrow, Mashable) - According to a new study released by Aberdeen Group (published today by eMarketer), 63 percent of companies plan to increase their social media marketing budgets in 2009, despite the current weakness in the economy. Digging deeper into the numbers, 21 percent of those surveyed plan to increase social media spending by 25 percent or more, while a mere 3 percent plan to shrink their budgets

  • SEO Tips for Blogs (UAE Hosting) - While not deeply profound, too many bloggers don't think about how their blog can help their company in regards to overall search.

  • Email, Search & Display Show Strongest Online Performance (Marketing Charts) - A large majority of marketing executives say email, search marketing, and display ads are their company’s top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.

  • 5 Reasons Why Design Matters to SEO (Ryan Caldwell, Van SEO Design) - The fact of the matter is that most amateur SEO professionals don’t have the slightest clue about why design matters. Most of them assume that it doesn’t. And you can tell by looking at the kind of content they promote.

  • Think Beyond Google AdWords (Kneoteric) - Pay per click advertising offers enormous potential for revenue generation but is seldom extended beyond Google AdWords. In this newsletter, we will discuss a few pay per click search engines that are lesser known to online business fraternity, but can deliver better return on investment. In the end it’s all that matters!