Marketing & social media links of the week

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  Internet Marketers are from Mars. Traditional Marketers are from Venus. (Mike Volpe from HubSpot) - A great insight into the differences between the way traditional marketers think and act compared to those who practice their craft online.

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  United Linen Does Social Media Right (Scott Hepburn from Media Emerging) - A solid example of a business to business company successfully utilizing social media in their marketing strategy.

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  50 Steps to Establishing a Consistent Social Media Practice (Chris Brogan) - Social media marketing go-to guy Chris Brogan gives an excellent "intro" for how to jump-start your companies' social media presence.

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  8 Questions to Ask Your "Social Media Expert" (Dave Fleet) - Piggy-backing on Chris Brogan's post, take a look at Dave Fleet's post on vetting your consultants and/or social media marketing staff. Don't go into this world blind.

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  8 Tools to Track Your Footprints on the Web (Lidija Davis from Read Write Web) - Once you've started your social media marketing campaign, how do you track it? You know that analytics are important, but in the social media world which tools do you use? Davis offers some great suggestions.

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  Top Twitter Features Worth Paying For (HubSpot) - Ok, in addition to tracking your blog, SEO, keywords and social media presence, there are various demographics and analytics that can be derived from the Twitterverse that would be a goldmine to any internet marketer. Which ones would you be willing to pay to receive?

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  Best Buy CEO Brad Anderson in conversation with Peter Hirshberg at Google Zeitgeist from peter hirshberg on Vimeo. - How is Best Buy using Blue Shirt Nation with such success internally? (yeah, I know this is four months old, but it's a great story).