And yes, it blended.
- Blendtec sold over $520k by reaching out to social influencers at SXSW and publishing a half-price offer for 48 hours
- Companies are paying Blendtec to have their products blended because of the reach of the videos. Blendtec's marketing department is revenue positive because of product placement.
- "You can't make a mistake when you're viral, or everybody's going to find out!" - Tom Dickson
- Blendtec does no print, no radio, no major advertising. Massive growth from the Will it Blend series